Entering the Farmers’ Market, you’re immediately struck with the sweet, musky fragrance of dried sage. Nearby, the Fair Market Band strikes up the opening chords of another bluegrass tune. Lining either side of the normally congested Ivar St. are rows of white canopies shading neatly stacked pyramids of beautifully ripe produce. A little further down the block, the air is thick with aromas of grilled lamb, roast chicken and handmade pupusas.
Founded in 1991, the Hollywood Farmers’ Market is one of the oldest farmers’ markets in California. Every Sunday, the Market draws nearly 8,000 visitors and features over 150 vendors. Organic producers from the rich farmlands as far away as the Central San Joaquin Valley to show off some of the region’s best fresh produce, flowers, fish and specialty baked goods.
The Market is also a favorite among local chefs shopping for great new flavors to add to their dishes. And after filling your shopping bags, leave a little time to visit the artisan craft sellers and take in the lively entertainment.
For a special treat, head down to Spice Alley just off Selma. In the cool of the alleyway, you’ll find gorgeous displays of exotic spices and salts.
The Hollywood Farmers’ Market is sponsored by the Sustainable Economic Enterprises of Los Angeles (SEE-LA), a non-profit organization dedicated to promoting self-sustaining businesses in Los Angeles. SEE-LA operates eight farmers’ markets, a farm-to-school program called Farmers’ Kitchen.
The Hollywood Farmers’ Market is open every Sunday from 8am to 1pm, rain or shine.
There is limited metered street parking available. Many visitors choose to part at the Cinerama Dome (enter at Ivar and De Longpre) or at the LA Film School located at the corner of Ivar and Sunset Boulevard.
Of course, for a truly sustainable experience, take the Metro!
Other local farmers’ markets.